Consumer confidence is what makes the world go round. It is also a destructive force that will eventually bring the earth to ecological collapse. Yet there's hope: a new spectre is haunting the Western World - the spectre of Consumer Unconfidence. Why is the lifestyle of consumerism a source of such rage today? How come the privilege of buying goods does not automatically lead to happiness? Why all this emptiness despite our wealth?

Twenty-eight members of filmmaker Claudia Lisboa's family have been operated at least once by her brother, who is a plastic surgeon in Belo Horizonte, Brazil. Her sister Juliana can't look angry thanks to her anti-wrinkle injections, Sergio himself has undergone four nose reductions, and their mother has had so many facelifts she is ageless. Claudia is the only one who has been spared the knife, and that's a real eyesore for the rest of them. She calls herself a “beauty refugee” and lives in Sweden, far away from the obsessions of her Brazilian family. In this personal documentary the filmmaker tries to reconstruct her youth and explores her own penchant for perfection.