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It is not surprising to find that Zona Franca, the former commercial area of traditional industry, and 22@, the area recently zoned for logistic and technological capitalism, are part of a huge real estate operation publicised under the umbrella of Barcelona's post-industrial urban renewal. So, what economic and symbolic benefits do they generate, and for whom? What advantages do companies and institutions gain from this symbiosis? And what about the workers?

Plan Rosebud 1 is focused on the recent social debate around the so-called Historic Memory Act in Spain, and the current relation between the sites of memory and the politics of memory, and the cultural industries, studied in detail, in our case, trough the war tourism and commemorative tourism (that forms the main part of the four scenarios that this first film contains).