The Meatrix is a humorous 4-minute Flash animation that spoofs The Matrix films while drawing attention to the problems caused by factory farming. Instead of Keanu Reeves, The Meatrix stars a young pig, Leo, who lives on a pleasant family farm ... he thinks. Leo is approached by a trenchcoat-clad cow, Moopheus, who shows him the ugly truth about agribusiness, complete with a send-up of the "stop-motion" camera work immortalized by the Matrix. At the end of the movie, viewers are directed to an "action page" which provides additional information about factory farms and encourages consumers to support local family farmers and purchase sustainable-raised meats through the Eat Well Guide.